Similar to conventional directional signs but with a brown background and white text, these signs are provided for qualifying 'attractions' or 'facilities' at a cost to the applicant.
Tourism signing provides an important opportunity for both tourism businesses and local economies and will be implemented positively and constructively.
There is, of course, an advertising element as it helps to generate more impromptu visits. However, the primary purpose is to safely guide those wishing to visit a tourist destination along the most appropriate route for the latter stages of their journey, or to indicate facilities that a tourist would not reasonably expect to find in that location.
Guidelines for the provision of signing to tourist attractions and facilities can be viewed below. If after reading these guidelines you feel that your establishment may qualify for signing, the relevant application form can be requested by using our online form - please select Traffic from the options listed: