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Be Bright - Be Seen

Article date - 13 November 2020

Now that the evenings are darker earlier, it’s important to remember to be extra vigilant when you are out and near roads. With next week (16-22 Nov) being Road Safety Week, St Helens Borough Council's road safety team has provided some top tips on how to stay safe when out and about close to roads.
Be Bright - Be Seen

When the evenings are darker, visibility is greatly reduced for everyone which makes pedestrians and cyclists even more vulnerable than usual. 

It’s important for everyone to ensure that they can be seen at all times and drivers need to be aware that it is much more difficult to see pedestrians and other vulnerable road users when it is dark. 

If you’re a pedestrian or cyclist, St Helens Borough Council’s road safety team has some tips on how you can be bright and be seen and help to make yourself more visible to other road users : 
Helpful tips and advice 
- Wear brightly coloured or fluorescent clothing during daylight hours but remember that this doesn’t show up in the dark! 

- When it is dark you need to wear reflective items such as vests, sashes and wristbands. Many high street stores now sell clothing that incorporates reflective strips or bands. 

- Accessorise with items such as clip-on reflectors, armbands and stickers on your clothes or bag. 
  Remember to have clean and working lights on your bike at night. Lights should be white at the front and red at the back. Having a rear   reflector and spoke reflectors is a great idea too. 

- Take routes that are well-lit and cross at places that are lit. 

- If you are a driver, remember it will be more difficult for you to see pedestrians and cyclists when it is dark. Not everyone will be dressed in bright colours or reflective clothing. Children and others often wear dark coloured school uniform, winter coats or blazers. 


Important messages for children 

- The road safety team St Helen’s has provided important ‘Be Bright, Be Seen’ information to the teachers and pupils at every primary school in the borough.  

- Children have been learning about how important it is for them to be seen by drivers at any time of the day but how this is even more       important when they are outside during hours of darkness. 

- Children can also enter a competition to win a prize. Every primary pupil in St Helens has been given a template of a backpack for them to colour in and accessorise to make it nice and bright! 


St Helens Borough Council’s Cabinet Member for Environment and Transport, Councillor Andy Bowden, said:  

“Staying safe on or near roads is really important for everyone and now that the darker nights are here, it’s the perfect time to remind people about being visible when they’re out and about. 

“Our Road Safety team has been working with primary school children to remind them to ‘Be Bright and Be Seen’ when they are travelling to and from school or out near roads. This is an important message for young children now and is also a message that will stay with them as they become more independent and travel to and from school on their own. 

“We’re reminding drivers to take particular care as pedestrians may not always dress in bright or reflective clothing. Children and others often wear dark clothing particularly when they’re wearing school uniform, winter coats or blazers.”